• MicroStrategy is planning to release Bitcoin Lightning Network-powered software applications and solutions in 2023.
• The company is exploring ways to provide enterprises with tooling for the Bitcoin and Lightning ecosystem, including online content monetization, enterprise marketing, web paywalls, and internal corporate controls.
• MicroStrategy’s upcoming Bitcoin event will feature a “Lightning for corporations” agenda to further explore and contribute to the ecosystem and drive greater adoption.
MicroStrategy, one of the world’s leading software firms, is looking to make a strong push into the Bitcoin and Lightning ecosystem in 2023. This was revealed by executive chairman Michael Saylor in a Twitter Spaces room on Wednesday, where he discussed the company’s plans for releasing software applications and solutions powered by the Bitcoin Lightning Network.
Saylor mentioned that as part of his transition from CEO to executive chairman, the company has been able to have a deeper focus on ways it can not only buy and hold Bitcoin but also contribute to the ecosystem. In order to do this, MicroStrategy can leverage its existing knowledge to provide enterprises with tooling for the Bitcoin and Lightning ecosystem. “We want to make it possible for any enterprise to spin up Lighting infrastructure in an afternoon”, Saylor explained, “and onboard thousands of employees or customers. We want to plug it into enterprise technology and make it a marketing strategy for any forward thinking CMO.”
MicroStrategy is exploring a wide range of services for the Lightning ecosystem, such as online content monetization, enterprise marketing, web paywalls, and internal corporate controls. Saylor believes that every chief marketing officer should be able give away satoshis –– Bitcoin’s smaller denomination unit –– as incentive for customers to post reviews or give feedback. He also noted that teams are working on the project and that the company expects to show something in the first quarter of 2021.
To further explore and contribute to the ecosystem, MicroStrategy will be hosting a Bitcoin event which will feature a “Lightning for corporations” agenda. This will give the company a greater platform to discuss and demonstrate its plans for the Bitcoin and Lightning ecosystem. It is hoped that the event will help to drive greater adoption among enterprises.
Overall, it is clear that MicroStrategy is looking to make a big statement in the Bitcoin and Lightning ecosystem in 2023. Its plans include providing enterprises with tooling for the Bitcoin and Lightning ecosystem, as well as hosting a Bitcoin event which will feature a “Lightning for corporations” agenda. If successful, this could provide a huge boost to the ecosystem, driving greater adoption and usage among enterprises.